One of the questions that we often get asked is: Why should I use WordPress? Isn’t my site good enough? Why do I need to switch to WordPress from another platform?
If you’re asking these questions, then you’re at the right place.
In a recent survey, WordPress powers 43% of all websites on the internet.
Due to its robust features, many of the top brands use WordPress to power their websites including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more.
The best website in the world won’t be a success if it doesn’t get any traffic or visitors.
Luckily, WordPress is built with search engine traffic in mind.
WordPress is written using high-quality code with semantic markup. In non-geek terms, this means Google and other search engines love WordPress.
This is why WordPress sites tend to rank higher than others in search engines.
WordPress is also mobile friendly.
Now that more than 50% of the world’s internet traffic comes from mobile devices, it is of the utmost important that your website is mobile friendly, legible, and easily usable for mobile users.
Because of this fact, search engines also use mobile-first rendering.
Meaning, your website is first and foremost judged by its mobile version by search engines.
So if your mobile usability is poor, your rankings will also be poor.
Therefore, both the front end user experience and back end technical components of a website are taken into consideration when it comes to mobile friendliness.
WordPress knows this, and have given you mobile-friendly themes to choose from.
As the internet is ever-changing and evolving, website CMS’s need to keep up with the changing environment and update their platforms accordingly.
WordPress is always on top of this and continues to update their platform to stay line with technological advances and best practices.
WordPress has the most plugins and apps and over 54, 000+ plugins.
Plugins are applications that help you customize and run WordPress however you like.
They include email marketing plugins, design plugins, speed plugins, and more.
WordPress has the most available plugins by far, and allows the most customisation among all other CMS’s.
Some of these plugins are also security plugins, allowing you to enhance the security of your website from hacks, vulnerabilities, etc.
Although, WordPress even comes with security measures such as “https://” built-in should you so choose.
This will give you peace of mind knowing that your website is free from hackers and other security mishaps.
WordPress also comes with many different website themes.
These themes allow different functionalities for your website, and different looks and feels based on the theme you choose.
This will allow you to choose a theme that perfectly matches your niche and what it is exactly you’ll be using the website for.
Blogging is an important part of SEO, as well as a great addition to most websites.
WordPress websites come with a blog section available should you choose to use it.
This is convenient for anyone who wants to add extra content to their website – for businesses and bloggers alike.
With all of the apps and themes available, WordPress websites provide virtually unlimited flexibility.
This is great for businesses and those who are more advanced and would like to build their website whichever way they want.
This eliminates most excuses by those who want to hard-code their website from scratch for pure flexibility.
In most cases, WordPress can attend to these website developers’ needs.
Although most website owners and small businesses will have small websites with very few pages, should they ever want to expand their business and blowup their website with more pages – again, they can!
WordPress allows you to continue to make your website larger and larger with more and more pages with zero compromise to site performance.
This is great for anyone that wants to take their website to new heights.
If you do decide to grow your website and compete with the bigger players, you may need help from others.
This, or you may be a small business who hires others to help work on your website.
Either way, having different website permissions and access levels helps you to mitigate risk from bad actors.
By having these different levels of owner access, manager access, editor access, etc., you will be able to have many people work on your website without ever having to compromise sensitive backend information.
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